December 2019 Mail Piece of the Month
AVOID COMMON DIRECT MAIL PITFALLS Why It's Effective? Direct Mail is an amazing way to reach your target, but there are many moving parts...
Does the Weight of Your Paper Matter? You Bet!
Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? A...
October 2018 Mail Piece of the Month
Elements of Reply Mail ​ fmi MARKETING SOLUTIONS presents some ideas for managing and tracking your reply mail. Why It's Effective?...
April 2018 Mail Piece of the Month
The Ultra-Personalized Mail Piece ​ fmi MARKETING SOLUTIONS presents a methodology for printing highly personalized mail pieces for...
Quick Guide to Smarter Customer Profiling
Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them...
January 2018 Mail Piece of the Month
The Faux Snap Pack The faux snap pack features a 6x9 double-sided personalized in full-color ink, folded and fugitive glued, with...
Top 6 Reasons Consumers Open Mail
Want to increase your effectiveness even more? Use extremely high quality printing, imaging, and paper quality. These components send a stro
The Power of Personalization
Huge advances in data and print technology now mean that direct mail is one of the most versatile marketing channels, providing highly perso
How Much Personalization is Too Much?
When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good
Switching from Static to Personalized Makes Results Soar
With consumers squarely in charge of product research long before they ever contact your company, content marketing is more important...
