

Have You Heard... Email Listening
Have you heard about the latest trend in direct marketing? This exciting new technology is called Email Listening and leverages an...


Top 4 Reasons Consumers Love Print
When it comes to communicating your marketing message, personalized and relevant messaging is more critical than ever. However, the...


May 2018 Mail Piece of the Month
Variable Inkjet Envelope Package​ ​ fmi MARKETING SOLUTIONS presents the variable inkjet envelope package. This package will help you...


Why Focus on Customer Loyalty
Every year, the Temkin Group releases its Customer Loyalty Index, which surveys 10,000 U.S. consumers of 329 companies across 20...


April 2018 Mail Piece of the Month
The Ultra-Personalized Mail Piece ​ fmi MARKETING SOLUTIONS presents a methodology for printing highly personalized mail pieces for...


Does Your Brochure Need a Facelift?
Particularly for a small business, brochures can be one of your most effective sales and branding tools. In just a few pages, they tell...

Quick Guide to Smarter Customer Profiling
Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them...


March 2018 Mail Piece of the Month
The Faux Priority Envelope Package Create the appearance of an upscale, urgent mail piece without paying the high-cost of Priority Mail....


5 Places You Can Optimize Your Direct Mail
Okay, you’ve got down the basics of your direct mail— it’s well targeted, you have great messaging, and you’ve got a killer call to...


February 2018 Mail Piece of the Month
The Membership Card Package Membership cards make a lasting impact. The mail piece of the month feature shows a great way to maximize...