March 2022: The Krafty Mail Package
Why Is It Effective? We are highlighting a very unique mail package that integrates many interesting elements to stand out in the mail....
February 2022: The Elusive Envelope
Why Is It Effective? Envelopes are difficult to obtain. Even generic # 10 closed face or 6x9 envelopes are often on back order. Here at...
January 2022: USPS Postage Incentives
Why Is It Effective? This year the USPS has increased the discounts for many of the 2022 postal incentives. These incentives are meant to...
December 2021: Direct Mail Trends 2022
Why Is It Effective? Direct Mail is an effective marketing tool, but will be even more of an asset if you are able to take advantage of...
November 2021: Leverage Your Direct Mail
Why Is It Effective? Times are tough for direct mailers, postage rates have risen, paper is difficult to obtain, production schedules are...
October 2021: Label On
Why Is It Effective? Adding a label to your envelopes can be a great way to get envelopes to stand out in the mailbox. Using a peel off...
September 2021: Tips to Maximize Paper
Why Is It Effective? This month we focus on ideas that help mailers maximize paper usage. With paper shortages and costs increasing, we...
August 2021: Fun Affixing
Why Is It Effective? Who doesn't love receiving a gift in the mail! Instead of affixing a card to a letter or brochure, try affixing...
July 2021: Personalized Promotional Products
Why Is It Effective? Not only do people enjoy receiving a fee gift, promotional products also promote the Law of Reciprocity. This...
June 2021: USPS Mobile Shopping Promotion
Why Is It Effective? QR codes make it easy for your customers to access your website or a campaign specific landing page. Online...
