Before new customers can buy from you, they need to learn about you. They need to discover you through direct mail, email, or on the web. To

When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good

Rebranding is a big deal, and it shouldn’t be done lightly. But sometimes, the time is right. When should you consider rebranding your...

With consumers squarely in charge of product research long before they ever contact your company, content marketing is more important...

There are lots of reasons to use direct mail, and you may have heard many of them. So here are three statistics on the value of direct...

Are you looking for ways to spice up your direct mail campaigns? Even if your response rates remain high, are you looking to freshen...

At its core, 1:1 printing is "relationship marketing." Relationship marketing is an approach that focuses on nurturing long-term c